From “Uberization” to Integration:How to Improve Migrants' Integration in Europe?
Online, 12 June 2025
You’re Invited!
📅 June 12 (Thursday) | 🕚 11:00 CEST | 💻 Online
“From Uberization to Integration: How to Improve Migrants’ Integration in Europe?”
Join us for a dynamic online policy dialogue forum that brings together experts, practitioners, and changemakers from across Europe to discuss one of the most pressing challenges of our time: migrant integration into the European labour market.
Migration continues to shape European societies, yet public concerns about cultural identity, job security, and policy effectiveness remain widespread—often fueled by political rhetoric and misinformation. Now more than ever, we need open, informed dialogue rooted in real-world experience and research.
This online seminar will feature five leading academic experts from Croatia, Italy, Spain, Poland, and Austria, offering key insights into national approaches and lessons learned. Together with NGO representatives, journalists, policymakers, and citizens, we will explore how to build fairer, more effective integration strategies across the EU.
🟨 Program Agenda
From Uberization to Integration
| Time | Session |
|---|---|
| 11:00–11:10 | PRO-MOTE project overview by Mirela Marović Omerzu |
| 11:10–11:15 | Opening Address by Jan Brzozowski, PhD |
| 11:15–11:30 | Presentation by Ružica Šimić Banović, PhD |
| 11:30–11:45 | Presentation by Gianluca Pusceddu, PhD |
| 11:45–12:00 | Presentation by Keina Espiñeira |
| 12:00–12:15 | Presentation by Konrad Pędziwiatr, PhD |
| 12:15–12:30 | Presentation by Inna Melnykovska, PhD |
| 12:30–13:00 | Q&A and Open Discussion |
| 13:00–13:05 | Closing Remarks |
This event is part of the PRO-MOTE initiative and is proudly hosted by Jagiellonian University in Kraków.
🔗 Registration form: https://forms.gle/styaK1V4fSmeZ6qv5
📣 Let’s move from fear to facts and from fragmentation to integration—together.
Check out webinar on the YouTube
On June 12, 2025, the PRO-MOTE project hosted a thematic webinar titled “From ‘Uberization’ to Integration”, as part of Work Package 3 led by Jagelonian University focused on knowledge exchange and awareness-raising. The session gathered almost 200 participants, including migrant entrepreneurs, support organizations, policymakers, and project partners and citizens interested in the topic across Europe.
The discussion highlighted the growing trend of entrepreneurship as a form of survival rather than empowerment among migrants. Many migrants turn to self-employment not by choice, but due to limited access to the labor market, legal constraints, language barriers, and discrimination. While entrepreneurship can foster autonomy and social inclusion, the webinar emphasized that precarious self-employment—especially platform work—often reflects economic vulnerability.
Speakers and participants discussed the need for systemic support, including coaching, mentoring, legal guidance, and financial tools, to help migrant entrepreneurs build sustainable businesses and fully integrate into their host communities. The event also explored good practices from partner countries, and the importance of changing public narratives to highlight migrant contributions to local economies.
The outcomes of this webinar will feed into the policy recommendations and advocacy tools developed within the PRO-MOTE project to promote inclusive entrepreneurship ecosystems across Europe.





